Twitter drill-down

Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably,YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%.

These stats come to us via Diffbot‘s new Page Classifier API. The tool, according to Diffbot, can identify the type of content behind any web link. Page Classifier analyzed 750,000 links posted on Twitter to create the infographic below, which gives an interesting high-level snapshot of what we share and how.

 

Source: http://mashable.com/2012/08/16/twitter-day-in-the-life-infographic/

What do Social Networks know about you?

The infographic below, created for Baynote, explains why your web browsing and online interactions have become much more personalized. Are you comfortable with a highly customized experience, knowing it’s your data that’s making the difference?

 

Source: http://mashable.com/2012/07/20/social-network-data/

The Power of Text Message Marketing

 

Do these statistics surprise you? If you’re a broadcaster, does this graphic make you want to give narrowcasting a try?

 

Source: http://mashable.com/2012/07/13/text-message-marketing-infographic/

Where are your mobile manners?

 

Source: http://mashable.com/2012/07/09/cell-etiquette-infographic/

The Evolution of Job Application

The infographic above, compiled by Spark Hire, examines the evolution of applying for a job, chronicling innovations as seemingly mundane as the invention of the post office (remember snail mail?) to the development of a little thing called the Internet.
Source: http://mashable.com/2012/07/08/job-application-infographic/

Mars: a closer look!

NASA has released a new panorama from its Mars Exploration Rover Opportunity, showing the terrain where the robot spent the four-month Martian winter.

The full-circle scene combines 817 images shot by the panoramic camera (Pancam). You can download the complete image and learn more about the expedition on NASA’s website.

 

 

 

 

 

 

 

 

Source: http://mashable.com/2012/07/08/nasa-mars-panorama/

4 Rules for Luxury Brand Mobile Marketing

The essence of any coveted brand is the story it conveys. The elements of heritage, craftsmanship, and creative innovation combine with a vision of an aspirational lifestyle that inspires the desire to associate with that brand.

Historically, this vision was realized on a print canvas, but the rise of digital has created new opportunities. Through video and other forms of brand content, luxury brands have become media companies and content marketers selling a vision of an exclusive lifestyle attainable only by a select few. This new media has not, however, been effectively translated for the mobile audience.

The mobile device requires brand marketers to rethink engagement strategies and devise innovative campaigns that leverage the medium for effective mobile-content marketing. The challenge lies in enticing mobile users. Here are four ways to do that.

1. Produce Content in Episodes

Resist the temptation to unveil the entire story in a single instance. By breaking down the narrative into episodes, the audience has a reason to keep coming back. This approach essentially creates a desire to continue following the story as it unfolds.

2. Communicate in an Intriguing Way

Regardless of the communication mechanism employed, be it a mobile ad, SMS, or in-app push notifications, messaging should be intriguing and subtle. Be cryptic about what awaits the audience if they choose to participate. Creating mystery through veiled communication fuels desire to see what is on the other side.

3. Allow Customers to Participate

Take the consumer on a journey with the narrative. Provide sophisticated clues to challenge the audience by using the outside world as your canvas. Clues could exist on billboards, on buildings, or in taxis. By adding a sophisticated element of game mechanics you allow the audience to become players in the campaign.

4. Reward with Exclusivity

The luxury consumer seeks priority access to, and deeper levels of intimacy with, the brands they most covet. The lure of exclusivity is the most effective mechanism for pulling on the heartstrings of this highly-sought consumer and forming greater connections. Rewarding a select group of participants creates desire for brand association through exclusivity.

Scott Forshay is a luxury and premium brand marketing consultant and mobile strategist who’s been featured in PSFK, Luxury Daily, Fashion’s Collective, Business of Fashion and The Wall Street Journal. He is the creator and editor of mobi.luxe. Follow him @mobiluxe.

Source: http://mashable.com/2012/07/06/luxury-brand-mobile-content-marketing/

Cotton T-Shirt could charge your mobile phone?!

An oven-toasted T-shirt could provide the structure for futuristic clothing that powers cellphones, tablets and other devices. The research, conducted by two engineers at the University of South Carolina, showed that a modified store-bought T-shirt could be turned into a fabric that acts as a supercapacitor, storing an electrical charge.

“By stacking these supercapacitors up, we should be able to charge portable electronic devices such as cellphones,” Xiaodong Li, one of the engineers who worked on the shirt, said in a statement.

“We wear fabric every day,” he added. “One day, our cotton T-shirts could have more functions.”

Li and a fellow researcher in his lab, Lihong Bao, bought a cotton T-shirt from a local discount store. They soaked it in fluoride, dried it, then baked it in an oven without any oxygen, to prevent the T-shirt from burning. Despite the baking, the fabric remained flexible. [Science Fashion Runs the Gamut From Pretty to Precise]

The researchers examined the baked shirt and found that the cotton fibers had turned into activated carbon, similar to the carbon in water and air filters. They also found the activated carbon fabric could store electrical charge as a capacitor, an electrical component that’s found in most devices.

To improve the shirt’s electricity-storing ability, the researchers coated the T-shirt fibers with a layer of manganese oxide one nanometer thick, or about 1/1000th the thickness of a human hair. A second analysis showed the manganese oxide-covered fibers worked as a more efficient capacitor than the treated, toasted cotton alone.

“This created a stable, high-performing supercapacitor,” Li said. The fabric capacitor could charge and discharge thousands of times while losing only 5% of its performance, Li and Bao discovered.

Their method for making the fabric capacitor is inexpensive and doesn’t use environmentally harmful chemicals, Li said.

Li’s is just one of several labs working on creating fabric-based electronics that could turn into wearable devices. The research could lead to coat sleeves and couch arms that act as controls for electronics, such as music players and thermostats, or “smart clothes” that monitor people’s health.

Li and Bao published their research in the June 26 issue of the journal Advanced Materials.

 

Source: http://mashable.com/2012/07/02/cotton-t-shirt-charge-cellphone/

The world without the Internet

What would be your biggest nightmare in a world without Internet?

Source: http://mashable.com/2012/06/20/world-without-internet/

Texting & Driving: IT’S WRONG!

Texting and driving a car at the same time is a dangerous and irresponsible combination — but people do it anyway. A series of sparse, haunting public service ads from AT&T provides a spooky reminder that even sending or receiving short messages can lead to death or lifelong crippling injury.

The numbers back this up, too. Results vary, but some studies have found that upwards of 20% of all car accidents involve cellphone use of some kind. That can total more than a million collisions per year that might have been avoided without cellphones involved.

 

Source: http://mashable.com/2012/06/30/texting-and-driving-infographi/