Facebook and Internet addiction can have damaging effects, such as a decrease in our attention span — in fact, since 2000, our collective attention span has decreased by 40%.
Check out the infographic below to find out more facts about Internet and Facebook addiction.
Source: http://mashable.com/2012/11/03/facebook-addiction/
Source: http://mashable.com/2012/12/23/social-media-2012/
Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably,YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%.
These stats come to us via Diffbot‘s new Page Classifier API. The tool, according to Diffbot, can identify the type of content behind any web link. Page Classifier analyzed 750,000 links posted on Twitter to create the infographic below, which gives an interesting high-level snapshot of what we share and how.
Source: http://mashable.com/2012/08/16/twitter-day-in-the-life-infographic/
The infographic below, created for Baynote, explains why your web browsing and online interactions have become much more personalized. Are you comfortable with a highly customized experience, knowing it’s your data that’s making the difference?
Large fast food chains have long dominated commercial airwaves,” says Unmetric CEO Lux Narayan, “but in the era of social media these restaurants have a new opportunity to directly engage with fans and seek out a competitive edge.”
Facebook interactions tend to increase on Thursday, while Twitter peaks during the evening commute.
And while McDonalds and Taco Bell lead overall, the smaller guys have more rabid followings. In-N-Out Burger has the most engaged fans on Facebook, while Chipotle takes the lead on Twitter.
How can fast food chains make better use of social media?
Source: http://mashable.com/2012/07/14/fast-food-social-media/
Do these statistics surprise you? If you’re a broadcaster, does this graphic make you want to give narrowcasting a try?
Source: http://mashable.com/2012/07/13/text-message-marketing-infographic/
Social media plays a vital role in businesses these days. More and more consumers are influenced by what their peers recommend online when compared to other forms of advertising. The travel and hospitality industry is no different.
In an infographic by the Four Pillars Hotel, it shows how travelers purchasing decisions are affected by what they see from their friends online. Below are just some of the most interesting takeaways:
29% of travellers have used mobile apps to find flight deals
92% of consumers say they trust earned media, such as word-of-mouth and recommendations from friends, family above all other forms of advertising
52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans
85% of leisure travellers use their smartphone while abroad
Source: http://ijustdid.org/2012/07/effects-of-social-media-on-travel-and-hospitality/
The infographic above, compiled by Spark Hire, examines the evolution of applying for a job, chronicling innovations as seemingly mundane as the invention of the post office (remember snail mail?) to the development of a little thing called the Internet.
Source: http://mashable.com/2012/07/08/job-application-infographic/
The essence of any coveted brand is the story it conveys. The elements of heritage, craftsmanship, and creative innovation combine with a vision of an aspirational lifestyle that inspires the desire to associate with that brand.
Historically, this vision was realized on a print canvas, but the rise of digital has created new opportunities. Through video and other forms of brand content, luxury brands have become media companies and content marketers selling a vision of an exclusive lifestyle attainable only by a select few. This new media has not, however, been effectively translated for the mobile audience.
The mobile device requires brand marketers to rethink engagement strategies and devise innovative campaigns that leverage the medium for effective mobile-content marketing. The challenge lies in enticing mobile users. Here are four ways to do that.
Resist the temptation to unveil the entire story in a single instance. By breaking down the narrative into episodes, the audience has a reason to keep coming back. This approach essentially creates a desire to continue following the story as it unfolds.
Regardless of the communication mechanism employed, be it a mobile ad, SMS, or in-app push notifications, messaging should be intriguing and subtle. Be cryptic about what awaits the audience if they choose to participate. Creating mystery through veiled communication fuels desire to see what is on the other side.
Take the consumer on a journey with the narrative. Provide sophisticated clues to challenge the audience by using the outside world as your canvas. Clues could exist on billboards, on buildings, or in taxis. By adding a sophisticated element of game mechanics you allow the audience to become players in the campaign.
The luxury consumer seeks priority access to, and deeper levels of intimacy with, the brands they most covet. The lure of exclusivity is the most effective mechanism for pulling on the heartstrings of this highly-sought consumer and forming greater connections. Rewarding a select group of participants creates desire for brand association through exclusivity.
Scott Forshay is a luxury and premium brand marketing consultant and mobile strategist who’s been featured in PSFK, Luxury Daily, Fashion’s Collective, Business of Fashion and The Wall Street Journal. He is the creator and editor of mobi.luxe. Follow him @mobiluxe.
Source: http://mashable.com/2012/07/06/luxury-brand-mobile-content-marketing/
