The infographic below, from influence marketing firm Crowdtap, sheds some light on the current predominant thinking regarding how to reach influencers. According to a recent study conducted by the firm, people are influenced by those they actually know more than by popular figures or brands they may follow. In other words, it’s not a numbers game — influence spreads across close-knit networks of actual friends.
Source: http://mashable.com/2012/06/13/influence-marketing-infographic/
